Demotivation--The opposite of Motivation?

Upon reading Being a Motivated Manager-Part 4, by Shah & Shah (2007), I came across the word Demotivation. I could not find such a word in the dictionary. However, I do feel that this word is certainly connected to motivation--as bad is to good, negative to positive, and wrong to right. So with the indulgence of all who read this article, I will adobt this word into my blog.
Demotivation, relating to the traditional efforts of far too many managers in today's corporate arena, means to seriously decrease employee and staff motivation through the misuse of punishment and penalties. It should be foremost in everyone's mind that the job of the manager is to motivate people (Shah & Shah, 2007). Excessive threats, punishments, and penalties can cause resentment (if not downright hate!) among employees. This can have a serious boomerang effect, resulting in major employee discontent and, even problems for the company, itself. Managers must learn to use punishments and penalties only as a controlling technique (Shah & Shah, 2007).
Furthermore, managers must remember the ultimate goal: Derive as much productivity from the workforce as possible. A motivated employee will produce. A demotivated employee will do as little as possible. We, as future managers, must remember to keep the word demotivated in our vocabulary. Where would motivation be without its negative cousin?

References

Shah, K. & Shah, P. (n.d.) Motivation. Retrieved July 10, 2007, from

http://www.laynetworks.com/Motivation.html